Wednesday, March 11, 2015

CoffeeShop Tutorial: Creating Custom Hand-Painted Logos using Photoshop/PSE!

My sister is the logo designer of our little side-business and she is talented (and incredibly patient).  When you decide it is time to have a professional logo for your business it can be completely overwhelming and you might want a professional designer to listen to your needs and create your perfect logo.  My sister is one of those people who can listen to random ideas from a client and put together their dream logo.

And did I mention she is a natural blonde?  And younger than me?  And very athletic? And super sweet?  I am just glad she was an awkward 13-year-old when I met my husband or things might have turned out differently.  ;-)

On the other hand, what if you are really good at using Photoshop and already have an idea of your dream logo?  Well, this tutorial might start you off in the right direction.

One of my favorite types of logos are the ones that have "hand-painted" design elements and they are all the rage these days.   Unfortunately I am not a skilled painter so I must resort to Photoshop.  I am going to show you how you can create your own custom hand-painted logo using Photoshop or PSE and free images.

These design elements are not just for logos, you can use them in any of your design work like storyboards, greeting cards, business cards, website design, digital papers, etc.

This is the logo I am designing in this tutorial. If you want to follow along you can download the stock images (rose, leaves) I used in this tutorial from Pixabay.  I used Topaz Impression's filter to add the painterly effects, but you can follow this tutorial using the artistic filters that come with Photoshop/PSE.

If you are interested in purchasing Topaz Impression you can use the coupon code: coffeeshop15 for 15% off your purchase (can be used on any Topaz product).  As a designer and complete geek I could not work without Impression, it is really so much better than any of the Photoshop filters.

CoffeeShop Tutorial:  Creating Custom Hand-Painted Logos:

Selection:  I started with a rose image.  Make sure you use photos that are either your own, purchased from a stock photo company, or in the public domain and free to use anywhere/anyhow when you are creating logos and headers.

Select the flower with your favorite method. I like using the Quick Selection Tool (W) (see screenshot to the left).  To add to a selection drag your mouse over it, to remove from the selection hold the Alt key and drag over it.  This tool learns as you use it and it works great for most selections.

After you have selected the rose then go to Select, Modify and select "Contract" and put in 1 or 2 px.  This removes any dark edges.  Then go to "Feather" and feather the selection with 2-3 px.  You can also use Refine Edge to do the same.

Change Color:  Ctrl-J to copy the selection to a new layer and turn off the  Background.  I didn't like the pink of the original rose so I did a nifty coloring trick.  Group a Hue/Saturation layer to your new rose layer and adjust the Hue and Saturation of the Master until you love the results.  I change the Hue to +40 and the Saturation to -10 and ended up with this gorgeous pink and yellow rose.  Once you are satisfied with the color then merge that Hue/Saturation layer into your new Rose layer.

I want to add some leaves to this rose, so I found this image and selected the leaves and Ctrl-J them to their own layer. I will move this to my logo when I need it.

Add Painted Effect: I had my new document  created (a header) with a white background. I  dragged the rose selection to this document.  Now I want to add the painted effect.  I could use the Photoshop/PSE filter gallery, but I have the Topaz Impression filter which is my first choice for this type of edit.

I make sure my rose layer is selected and then I go to Filter, Topaz Labs, Topaz Impression.

I selected Watercolor IV and adjusted the settings until I was pleased with the result.  This artistic filter is so addictive, I find myself playing with it all of the time.

I dragged my leaves from the other rose image onto the header and ran Impression on that layer also.  I usually run the Impression filter on each design element (layer) individually so I can perfectly adjust it for every photo element.  Alternatively, you  could make your logo with the photos and then run the filter on the flattened image.

I dragged my new watercolor leaves under my rose.  Isn't this beautiful?  Now we will add the text.

My favorite places to find fonts you can use commercially are FontSquirrel and Kevin and Amanda.  Add your text and adjust the color and size.  I love using mixed fonts in logos.

If you want your text to look painted, you can run it through Impression or the Photoshop/PSE artistic filters.  Bolder, darker-colored fonts look best in watercolor.

First Rasterize your text layer (turn it from an editable font to a photo of the font) by right-clicking on it and selecting "Rasterize layer".  Then Ctrl-J copy that layer.  We will add the painted effect to the top layer and keep the bottom one in case we don't like the changes.

I ran a Impression watercolor filter on the rasterized text and the "Rosy Day" looks gorgeous, but the Photography font is light and thin and you can't see it.  I am going to remove that painted effect off "Photography" by adding a layer mask to the top layer and painting over "Photography" with a black brush so that the original text shows through.

This is my finished logo.  The sky is the limit on this one as you can use any photo to get these hand-painted custom effects.

You could use this effect on business cards or any type of digital design.  I used this photo and a free "dirty paper" texture from Shadowhouse to create this cool design in just a few minutes.  I love running Impressions on textures.

If you love the rose I created in this tutorial you can download the png here or here.  This is a high resolution image and it can be used wherever you want, no attribution necessary.  If you do use it and want to share, I love for you to post your work on my Facebook page!

I hope you enjoyed this new tutorial.  If there is anything you would like to see more of on my blog (presets, actions, tutorials, storyboards, etc.) please leave a comment.  I read all comments and love to get new ideas.

Do you want to download my favorite CoffeeShop PSE/Photoshop Actions and Lightroom Presets or Design Elements in one convenient zipped file AND help support this blog? Just click here for my action pack or here for a download of some of my most popular design elements, storyboards, and textures.

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